DESIGN in THE VALLEY

services

website design

VickiWilson will provide website development from design concept through implementation. Your website can be static or interactive using java script, Flash, XML, PHP and MySQL database, Cold Fusion to interact with your Oracle data base files or ASP to interact with your MS Access database files, and LAMP development. Along the way we can also provide logos, illustrations, online ads, or printed material in support of the web site.

Each website is done to exact client specifications. Yours will be built in accordance with guidelines set forth by the World Wide Web Consortium , governing body of best practices and programming standards on the web. Adhering to Web Standards ensures that as web browsers continue to evolve, your site will not be driven by obsolete code, as is the case far too often.

For example: In the past, many websites were driven by table-based layouts and font tags. While this produces acceptable on-screen results, rendering nested tables is slower than with CSS based layout. Tables and font tags also create bloated amounts of code (increasing file-size), and have to be edited on a per-page basis because they are embedded in the actual HTML .

Cascading Style Sheets on the other hand, can be implemented site-wide, producing considerably leaner code while providing the same visual output. Some companies have cut their monthly bandwidth consumption literally in half as a result of switching to CSS based design, drastically reducing costs . Therefore, I use XHTML , CSS and JavaScript with efficiency in mind.

Website creation includes needs/analysis, conceptualiza-tion, target audience design, content organization, wireframes, forms development and implementation, scripts to email, java scripts, DHTML, XHTML, CSS, and Flash Applications which are usually a component of the website.

seo - search engine optimization

This is my specialty! Nearly 70% of all search engine traffic prefers to click on "natural" search engine rankings versus sponsored rankings. Vicki Wilson provides organic search engine optimization services, copywriting and powerful link building campaigns that will move you to the top. All of her website promotion and website optimization services apply proven techniques and follow a "Best Practices" policy closely adhering to the criteria and rules set forth by the World Wide Web Consortium (W3C®).

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logo/identity design

Logo design is the illustration of the business. It is considered to be the tool which gives the first impression of a business. Before starting a business much consideration is given to the logo concept. The logo should be designed with the company name and the product or service in mind. Corporate identity involves a company’s logo and design strategy. Corporate identity has become an important tool for the promotion of corporate culture and companies. VickiWilson always designs with your Corporate Identity and existing branding as part of the concept.

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print/marketing collateral design

VickiWilson will provide design for printed materials including advertisement, direct mail designs, magazine ads, business cards, letterheads, custom illustrations, trade show posters, motivational posters, CD designs, jewell-case designs.

VickiWilson will work with your printers, or recommend a quality printer that will meet your needs.

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Photography

You provide content and photography if you have it. If not, stock photography can be provided. Custom digital photography can be provided for businesses in or about the greater San Francisco Bay Area and Silicon Valley. Wherever possible, VickiWilson will come out and shoot custom images.

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